Wix vs Squarespace – Comparison and Review (2019)

Wix vs Squarespace

Wix vs Squarespace – Which one is the Best Website Builder

If you are the one who is searching for Wix vs Squarespace and unable to decide whether to choose Wix or Squarespace than this article is going to be very helpful for you to make the best decision. Both Wix and Squarespace are very popular website builders and can help you to create a stunning website without any code or technical skills.

Wix vs Squarespace


Website builders are really great options for creating a stunning website without hiring a website developer who can charge you a lot of $$$.

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In this Wix vs Squarespace comparison, we are going to discuss the following Topics

[su_service title=”Ease of use” icon=”icon: arrow-circle-right” icon_color=”#5a5cef” size=”22″][/su_service]
[su_service title=”Features” icon=”icon: arrow-circle-right” icon_color=”#5a5cef” size=”22″][/su_service]
[su_service title=”Wix vs Squarespace – Pricing” icon=”icon: arrow-circle-right” icon_color=”#5a5cef” size=”22″][/su_service]
[su_service title=”Wix vs Squarespace – SEO” icon=”icon: arrow-circle-right” icon_color=”#5a5cef” size=”22″][/su_service]
[su_service title=”Wix vs Squarespace – Support” icon=”icon: arrow-circle-right” icon_color=”#5a5cef” size=”22″][/su_service]
[su_service title=”And much more.” icon=”icon: arrow-circle-right” icon_color=”#5a5cef” size=”22″][/su_service]

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Ease of Use – Wix vs Squarespace

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The reason we choose the website builder is that we don’t have to code or hire someone to develop the website for us. Website builders are created in such a way that anyone could design his own website without worrying about the technical aspects. So here we are going to discuss the page builders of both Wix and Squarespace and which one is easy to use.


I wouldn’t be wrong in saying that even 10 years old kid can design the website on Wix. This is because Wix is super easy to use with drag and drop functionality without worrying about the code.

You can play with Wix and there are no limitations when it comes to design. No matter what type of design you need it can be done in the Wix editor. Wix editor is very powerful with a lot of elements to be used.

A beautifully designed website gives the best impression of your company to your users and customers. That is where Wix ix very helpful to design a visually appealing and professional website.

Wix contains more than 500 templates to choose from. You just need to choose the template and customize it as per your company requirements. No matter who you are – Blogger, Photographer, Company owner, E-commerce, Hotel, Service or any other there is a ready-made template for you to chose.  You can even design the website from scratch without using templates and make it as per your mockup. It has a world most easy to use and highly customizable builder to create stunning websites on your own.

What if Wix creates a stunning and beautiful website for you? Yes, it’s true With Wix ADI you just need to answer a few questions about your company or service you are providing and then submit to WIX ADI. After a few minutes, WIX ADI will create a personalized website for you. WIX ADI is an Artificial intelligence which helps you to create an awesome website in no time.

You can break the limitation when it comes to adding some extra functionality and capabilities into your website with its WIX CODE. You can even do the coding and add functionalities and design to your website as per your needs.

Create a responsive website using Wix. Responsive means mobile/tablet/desktop friendly website. Nowadays more than 50% of users use their phones to browse the internet and get information that is mobile friendliness is very crucial. Even responsiveness is also considered as the ranking factor in Search engines like Google, Bing, and Yahoo.


Squarespace can help you to create modern, Sleek and professional websites as per your requirements. Squarespace also has the drag and drop builder which assist you to create a beautiful website without doing any code. Just like Wix, you can play with Squarespace builder to design the website in no time.

In the Squarespace, you could not design the website freely as there some limitation in the Squarespace editor. You have to follow the grid system of the Squarespace in order to design the website.

Squarespace is a bit difficult than the WIX you have to learn so many things before you could design a very professional website. It means here you have to spend more time in designing your website on your own.

If we talk about the design element there are so many limitations in its editor there are only a few elements to design the website. You have to follow the same color and font throughout the website. You can’t change the colors or fonts through the editor. But you can change the font or its color by going to the templates customizer section.

Squarespace contains a wide variety of templates to chose and customize to meet your needs. It contains more than 70 templates of different categories. No matter you are a blogger, photographer, online store owner, Service provider, company owner,  you can choose the template.


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Wix Vs Squarespace – Ease of Use – The Winner?

Wix is more advanced and has design elements than the Squarespace. Also, Wix is very user-friendly and easy to customize with tons of design features. So for the Ease of use Wix is the Winner.



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Features and Flexibility – Wix vs Squarespace

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Now you got the beautifully designed website but what about the features and functionalities those features and functionalities could be Marketing Tools, Forms builder, Apps, and many other tools. Let’s see which one is the most flexible and have robust features.

Wix Features

Here are the Wix features which makes it super powerful.

App Market

Wix contains more than 250 Apps to enhance your website capabilities an functionalities. Those apps could be Form Builder, Chatbot, Gallery builder, Marketing Tools like autoresponder and many other Apps to make your website functional. For some of these apps yo have to pay an extra monthly fee which can ultimately increase the Wix monthly cost.

Design Elements

I have already told you about the comprehensive design elements of Wix. Let me tell you further about it. While designing your website you want to add a service section, Contact section or the contact form section In other builders you have to do it manually. But in the WIX there are ready-made sections you just need to drag and drop it. There are hundreds of other design features which can make your Wix designing process fast and easy.

Manage your Contacts

One of the cool features of the Wix is you can capture, Manage, and organize your contact in Wix. This will prevent the extra cost of buying autoresponders like Mailchimp, Aweber or getresponse.


Create a professional and mobile optimized blog in your Wix account. You can create posts, read comments and reply the comment by using Wix Mobile app. You can also add multiple writers in your blog this can definitely help you to grow your blog.


Do you want to sell your physical or digital products online to your potential customers with easy to navigate and smooth checkout process? If yes than no worries because in the Wix you can create beautiful and highly conversion optimized eCommerce website in no time.

And you know what is the best thing?

You can do that Yourself without hiring any developer. As you know to develop an eCommerce website can cost you thousands of $$ on the table but with WIX it is all already done for you. You just need to customize the templates to match your branding and set up a few payment information and you are ready to upload your products and sell. You will get details analytics about your inventory and sales and many other factors to optimize your store for more conversions.

Online Booking

Do you want to offer your users Appointments, Classes, Courses, and workshop booking right from your website without any complex process? Than no Problem because with Wix you can do it just like a pro and get online payments. You can also organize and sync it with your google calendar to prevent duplicate bookings. It also has the feature of sending automatic emails to customers email and save a lot of your time and money. You can also manage and accept booking right from your phone with the help of WIX APP.


You can sell tickets online if you are organizing an event or you the owner of the theater. Wix makes it super easy and highly customizable for its users. Traditional ways, you have to print posters and banners and tickets to sell them to the customers it takes so much of your time and money. But Now it is 2019 where people love to buy online instead of old ways. You can send your users beautiful invitation cards through their email. This can also help you to get more sales and conversions.


Marketing is very important if you have your business online you need to be engaged with your users and needs some professional Tools to drive traffic to your website. This is where Wix is very helpful it has Social Tools, Email Tools, SEO Tools, and Analytics to help you to be successful in online marketing.

Squarespace Features

Squarespace is also robust with Good features which can help you to design a beautiful functional website.

Templates Switching

One of the best about the Squarespace is its template switching functionality you can use multiple templates on the single website by using template switching functionality. This feature is very helpful when you are redesigning or rebranding your website.

Design Elements

In order to customize your templates like if you want to change the fonts, colors and page configuration you can do this by going into the style editor of the templates which makes it limited but it is good as you don’t have to change the colors and fonts again and again.

When it comes to designing the website you are not free to design it as you have to follow the design rules by Squarespace. Squarespace works in the grid system and you have to adjust your and elements within the grid system.

Email Marketing

Squarespace has a built-in Email marketing solution for its users. You can beautiful email campaigns by using its pre-made templates and also integrate the Products, posts, Pages with just one click. There are more than 30 templates you can use to send updates to your subscribers, invitations and also update about the new products on the store.


In Squarespace, you can do blogging more effectively because of its powerful Blogging tools and features. The most import thing is all the themes are SEO friendly. You can easily integrate social share button so that Your users could share the website across all the social platforms easily. You can set your posts on in Published, draft and scheduled. Another cool thing about the Squarespace is it supports podcasts. It supports complete solution for the podcast which can be integrated with iTunes. You can also save your posts for specific target country. It supports multiple authors with different ranks in editing and publishing posts on the blog.


When it comes to uploading products on the Squarespace there is no limit you can upload unlimited products on your website. You can manage your inventory and multiple variations of products like colors, and size. Easily manage and organize your products with the help of drag and sorting products. Squarespace also supports multiple payment gateways and multiple currencies which makes it easy for anyone to sell in different currency and place.


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WIX v Squarespace – Features – The Winner

We can see there is some common feature on both the platforms but WIX is rich in Tools and features which makes it more flexible. In Squarespace, you are limited in designing and adding functionalities. But in the Wix, you can play when designing if you want to add some extra functionalities you can do this by using the APP market of the WIX.

In Squarespace For Online Booking, Events Booking and many other things you have to integrate the Squarespace with 3rd party apps which can increase your monthly cost. But in the WIX all of these things are built in without any extra cost. So here the winner is WIX.


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WIX vs Squarespace – SEO ( Search Engine Optimization)

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No matter how beautiful your website is if it is not SEO friendly you are going to lose a lot of potential customers who are already searching for your products and services. If you are not optimizing your website for SEO and just dependent on the paid advertising you are going to lose a lot of money on the table. So let’s discuss which one is better for SEO.


Wix has improved its SEO tools and Features over the period of time and now if you need something powerful to boost your ranking in search engine Wix got you covered. All the basic features like adding meta tags, meta description, URL, Keywords, Responsiveness, Fast speed, Alt text for image optimization are included in the WIX.

if you don’t know anything about the SEO than you don’t have worry because with WIX SEO WIX you will get personalized plan where you just need to enter some information about your business and some keywords and WIX does the rest for you.

Wix also comes up with Many SEO Tools and apps like SEO booster to automatically list your website on local directories and for more exposure.

You will also be facilitated with XML sitemaps to submit in the Google search console. Easy to follow and configure your website in Google search console and analytics.

In order to help the search engines to know more about your website, Wix has implemented schema.org markup in this way the search engine will be able to index and know about your products, Pricing, and other details better for search engine ranking.

Squarespace SEO

Squarespace is very good when we talk about the SEO it has clean HTML structure which enables the search engine to index faster and gives you the better rank. According to the Squarespace, there is no SEO app is needed in order to optimize your website for SEO as they already have built-in features which can optimize your website for SEO automatically. You can generate Google sitemaps and Robot.txt automatically.


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Wix vs Squarespace – SEO – The Winner

Both the platforms are doing very well regarding SEO. Both Wix and Squarespace have some specific tools and features to help you to get better ranking on the Google search engines. So in this case of Wix vs Squarespace SEO both have the same power to boost your ranking.


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Wix vs Squarespace – Support

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Let’s talk about the most important aspect of any company “The Support”. No matter how good the features and tools you have but if you are stuck at some point while designing or configuring your website you need help and support from the company to resolve the problem.

Wix has a wonderful support center you can contact them through the Email, Phone, Forums community and many other guides on their website to make your life easier. There is no live chat option but with emails and phones, they will answer you in no time.

While you are designing the website each and every element you are willing to use on your website you will see an option of help to know further about that element and how you can utilize it. This feature helps and save your time on searching and contacting.

Squarespace also has great support There are tons of video and text-based guide available on the Squarespace forum and also email option to contact the support. According to the Squarespace policy, they will respond you within one hour, This makes Squarespace support impressive.


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Wix vs Squarespace – Support – the Winner

In this section, Wix has more options and more ways to get any help and solve your problem. Squarespace also have the great support center but still, you need to wait for sometime to get your query answered but in wix you can get your problem at the spot.


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Squarespace vs Wix – Pricing

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Both Wix and Squarespace have different pricing plans the higher the plans more features and tools you will get, let’s break down the pricing plans of each builder.

Squarespace Pricing

Squarespace has four different pricing plans which you can pay on a monthly basis or on the annual base. If you go with the annual plans you will 15% – 25% off on any package of the Squarespace.

Personal – $12/month

In this plan, you will have access to everything you need to create a website for you and your company. You will get the access all the templates and tools to create your website but you will not able to create an e-commerce website for this you may need to upgrade your plan. You will also get a free SSL certificate and domain with yearly purchase.

Business – $18/month

This plan is perfect for those who want to get their business online. In this plan, you will get unlimited bandwidth and storage and can also add unlimited contributors. Free SSL certificate and domain ( with annual purchase) and the free professional email from the google. You can sell unlimited products and get a donation with 3% transaction fees. Squarespace will also provide you $100 free google ads credit and accept to the premium tools and integration.

Basic Plan – $26/Month:

All the features form the business and it is specifically for the online stores. You can sell unlimited products and can see details analytics of your store with 0% transaction fees. You will also get checkout on your own domain but in previous plans, it will be done through Squarespace or through the payment gateways you are using. Users will be able to create their account and you can sell your products through Instagram too.

Advanced – $40/month

You will get all the features from business and basic plan and many other extra features like:

  • Robust inventory, tax, and shipping management
  • Sell subscription-based products
  • Advanced shipping
  • Flexible discounts
  • Gifts and coupons
  • Access to order API
  • Integration with account software
  • Powerful commerce metrics
  • And many more.

Wix Pricing

Wix comes up with 7 different pricing Plans.

  • Combo – $11/month: This is the cheapest plan and you will also get a free domain for one year. You will get 2GB bandwidth and 3GB storage.
  • Unlimited – $14/Month: This plan is best for entrepreneurs and Freelancers. This plan includes 10 GB of storage and unlimited bandwidth.  You will also get $300 ad vouchers for advertising. You will also get the free access to the paid apps like Site booster and the form builder.
  • Pro – $19/month: All the features from unlimited plans and some extra tools and features like: 20 GB storage, Free logo and social media logo files. You will also get the free access to premium apps like Site booster, form builder, and Events calendar.
  • VIP – $29/month: In this plan, you will get access to all the features and tools from the previous plan and priority support and response.

Business and eCommerce plans of Wix

In the image below you can check the pricing and features, you will get with the specific plan.

wix vs squarespace


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Wix vs Squarespace – Pricing – The Winner

You can see the pricing of the Wix is less than the Squarespace and you are also going to get more features with the same pricing. Wix is also very flexible and you have the freedom to design any sort of pages or website. So the winner here is WIX



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Wix vs Squarespace – FAQ

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[su_service title=”Is Squarespace really free?” icon=”icon: question-circle-o” icon_color=”#5a5cef” size=”22″]Squarespace provides the 14 days free trial where you can test the platforms but after that, you have to upgrade the plan to order to make your website live and up.  [/su_service]

[su_service title=”Is Wix really Free?” icon=”icon: question-circle-o” icon_color=”#5a5cef” size=”22″]Yes, Wix is free but you cannot connect your domain with theWix free plan. In the Wix free plan, your website will be something like that: yourdomain.wix.com. [/su_service]

[su_service title=”Wix or Squarespace – which one is best?  ” icon=”icon: question-circle-o” icon_color=”#5a5cef” size=”22″]Both the platforms are best but if you want to have something easy and cheap than Wix is your best friend. Wix is less costly and you can design your website freely without worrying about any technical aspect.  [/su_service]

[su_service title=”Wix vs Squarespace – which one has the best templates?” icon=”icon: question-circle-o” icon_color=”#5a5cef” size=”22″]Squarespace contains more than 70 templates to use but the Wix has more than 500 templates it means you have more choice and options to choose the templates of your requirements. [/su_service]

[su_service title=”Wix or Squarespace – which one is best for beginners ” icon=”icon: question-circle-o” icon_color=”#5a5cef” size=”22″]When you go the Squarespace and search for the word “EASY” you will not be able to find any because you need some technical knowledge in order to configure and play with Squarespace. But the Wix is all-rounder you can anything you want to do. It is the best beginner-friendly platforms I have ever used. You can even design your complete website in less than 30 minutes. So the Wix is the best choice for beginners. [/su_service]


[su_service title=”Wix vs Squarespace – which one is the best website builder  ” icon=”icon: question-circle-o” icon_color=”#5a5cef” size=”22″]If you are looking for the easy to manage and design website builder than you should go with the Wix but if you are a technical person and can manage technical aspects of the Squarespace I would recommend the Squarespace as it is best for creative people.  [/su_service]



Wix and Squarespace are the best website builder than any other in the market. These two builders have millions of users and their users love to create websites using these builders. Both wix and Squarespace have something unique to offer and its all depends on your which one is perfect for you.

Please let me know in the comments box in this comparison of Wix vs Squarespace which one you are going to pick for your future website presence.

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